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Market Entry/Market Expansion

For nearly two decades, Signal has been leading the efforts of non-US companies that want to initiate or grow the sales of their products and services in the US.

Experts in US and Global Market Penetration
We have a clear vision of all the activities that must be carefully orchestrated for a successful product launch or for increasing share in the US market. With core competencies in market analysis, business development, branding and marketing communications, and project management, we work closely with your in-house staff and your existing partners to serve you:
  • Conducting targeted market studies
  • Integrating market knowledge and expertise with related data (such as clinical, regulatory and reimbursement) to develop coherent go-to-market and market growth plans and budgets
  • Preparing marketing materials
  • Identifying US opinion leaders to be your product champions
  • Making initial placements with strategic reference customers
  • Developing your local sales and marketing infrastructure, guiding you through negotiations to agreements
Our deal-oriented business development team will serve as your initial US task force, building a solid foundation for sustainable growth.
 

A proven track record of measurable results with
  • Beta sites
  • Pilot programs
  • Product launches
  • OEM, licensing, and distribution agreements
  • Strategic partner negotiations
  • Initial sales placements
  • Building rep networks
  • Hiring US personnel
 
Signal In Action
 
The Challenge: A security start-up was seeking to penetrate the US market.

Signal's Solution: Mapped the market and identified opportunities
  • Named product and developed Marcom materials
  • Facilitated introduction to US conglomerate
  • Set meetings and accompanied management to US partners
  • Served as the company’s U.S. office
Outcome: The Company set up a beta site with the US conglomerate. The company continues to grow and increase sales in the US and is entering the Chinese market.

 
Call Signal to share your genius with the world.
 
 
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