Newsroom Articles Glossary SignalPoint Signal On-Call Home Subscribe to the Trendletter E-mail  Search        About Us             Services             Clients             Contact Us             עברית         Overview   Team   Signal America   Retail Advisory Panel   Medical Advisory Panel   Market Strategy   Partner & Sales Channel Development   Marketing Communications   Signal ON-CALL   Client List   Client Stories   Contact Info   Directions Marketing 5 principles of great logo design Logos are the centerpiece of a company’s brand image and can tell you a lot about the company. A great logo Must follow basic design principles. Define Your Want Song Amos Kamil explored how Disney's "Want Song" concept can help you focus your business message. Branding - why you need it Branding matters at any stage in your company's evolution, and young, seed-stage business in particular can benefit from a cohesive brand identity. Starting off right with a website A website presents the ‘online face’ of your company, and is a must-have for any company, even one in the early stages of its business life. 13 lessons for surviving the recession What's first? "Focus, focus, focus," shares Yair Shoham of Genesis Partners. Why does my company need a marketing plan when the market is so bad? Signal consultant Gabriel Siegel explains how a good marketing plan will guide your company ... especially when the market is bad. Why consumer goods are good for your business Mark Dollinger, president of Signal Business Development America, and Debbie Yerushalmy, senior consultant, Signal, investigate why "there's no better place than the world of consumer goods for learning the basics -- and the possible futures -- for any career in business, in any type or sector." A sense of the state of the U.S. retail market Reading the U.S. retail market is a bit like the weather in the Midwest (the part of the country in which I live). If you blink, it changes! The U.S. retail landscape, part 1 Mark Dollinger looks at the changing landscape of the retail marketplace. In this installment, he describes the changing realities and defines some key issues. The U.S. retail landscape, part 2 In the first part of this article, Mark Dollinger presented an overview of the U.S. retail landscape. In this article, he looks more closely at the structure of this vast and complex market sector. 11 tips for successful PR In these dramatic times, visibility through PR is absolutely imperative for your company. Linda Kedem of Rainier PR gives 11 tips how PR can keep the market informed about your company's activities.   Directions     Privacy Policy     Site Map     Tel: +972.72.260.7000 ©2010 The Trendlines Group Ltd. All rights reserved. This site contains material copyrighted by third parties.