Newsroom Articles Glossary SignalPoint Signal On-Call Home Subscribe to SignalPoint E-mail  Search        Services             About Us             Clients             Contact Us             עברית         Agrotech Report   Gateway to Israeli Innovation   Fundraising Tools   Market Entry/Market Expansion   Marketing Communications and Branding   Overview   Team   Signal America   Retail Advisory Panel   Medical Advisory Panel   Client List   Client Stories   Contact Info   Directions Marketing Why You Should Maintain a "Modest" Social Media Presence Social media is fun, but it requires as much care and professionalism as you put into all of your business development efforts. Moving From 'Like' to Devoted Fan Successful community building depends almost entirely on how much your consumers, your colleagues, and key influencers care about you Listening Not Waiting to Talk Amos Kamil explores the under appreciated art of listening. Building Community Requires More Than Just A "Like" Button Your social media results are directly related to your efforts. Like anything, what you put in is what you’re going to get in return. Is Adolf a Good Name? What goes into a name is a lot of strategic thinking, some timing, and a little bit of luck. Who Weaves Your Story? Amos Kamil explores the storytelling process and how it impacts your business. The Hero and the PowerPoint What Dorothy's trip to Oz has to do with your business. Show, Don't Tell Amos Kamil on the importance of telling of a visual story. 5 principles of great logo design Logos are the centerpiece of a company’s brand image and can tell you a lot about the company. A great logo Must follow basic design principles. Define Your Want Song Amos Kamil explores how Disney's "Want Song" concept can help you focus your business message. Branding - why you need it Branding matters at any stage in your company's evolution, and young, seed-stage business in particular can benefit from a cohesive brand identity. Starting off right with a website A website presents the ‘online face’ of your company, and is a must-have for any company, even one in the early stages of its business life. 13 lessons for surviving the recession What's first? "Focus, focus, focus," shares Yair Shoham of Genesis Partners. Why does my company need a marketing plan when the market is so bad? Signal consultant Gabriel Siegel explains how a good marketing plan will guide your company ... especially when the market is bad. Why consumer goods are good for your business Mark Dollinger, president of Signal Business Development America, and Debbie Yerushalmy, senior consultant, Signal, investigate why "there's no better place than the world of consumer goods for learning the basics -- and the possible futures -- for any career in business, in any type or sector." A sense of the state of the U.S. retail market Reading the U.S. retail market is a bit like the weather in the Midwest (the part of the country in which I live). If you blink, it changes! The U.S. retail landscape, part 1 Mark Dollinger looks at the changing landscape of the retail marketplace. In this installment, he describes the changing realities and defines some key issues. The U.S. retail landscape, part 2 In the first part of this article, Mark Dollinger presented an overview of the U.S. retail landscape. In this article, he looks more closely at the structure of this vast and complex market sector. 11 tips for successful PR In these dramatic times, visibility through PR is absolutely imperative for your company. Linda Kedem of Rainier PR gives 11 tips how PR can keep the market informed about your company's activities.   Directions     Privacy Policy     Site Map     Tel: +972.72.260.7000 ©2011 The Trendlines Group Ltd. All rights reserved. This site contains material copyrighted by third parties.