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 Current Trendletter
 August  2010
Volume 8
From the Top

I spent most of July in Canada. It was partly family visit and partly an unforgettable week and a half in Newfoundland, an island which is Canada's easternmost province. In fact Cape Spear, right near St. John's (the capital city), is the easternmost land mass of North America.

Newfoundlanders (known affectionately as "Newfies") are often the butt of Canadian jokes, portrayed as naïve, simple folk. But my impression is that the 500,000 Newfies with a gorgeous island (five times the size of Israel) rich in natural resources (including offshore oil) are having the last laugh.

There are several business lessons that can be learned from Newfoundland's successful transition from being one of Canada's poorest provinces to having the second highest (per capita) GDP:

It's all about the people: From May through September Newfoundland hosts about 300,000 tourists. But even in the most touristy places one gets the feeling that the locals, unrushed and unflustered , have agreed to share their home with you.

Shared values: With Intense pride in their shared history of "taming" a not-so-hospitable territory (tough weather, isolation), Newfoundland is united by a strong code of honesty, hard work and helping one's neighbor. This code guides their personal lives as well as their business activities.

Flexibility and thinking "out-of-the box":  On July 2, 1992, due to depleted fish stocks, the Canadian government put an end to the 400-year-old cod fishing industry. This move put 30,000 people (12% of the work force) out of work overnight. Over the last 18 years Newfoundland, with substantial help from the Canadian government, has successfully re-invented major sectors of its economy.

If you're looking for a great place to be re-inspired by beauty of nature and have your faith restored in humanity, I strongly recommend Newfoundland.

Best regards,

Tina Ornstein, CEO, Signal Business Development
Misgav Named Best Incubator
The Misgav Venture Accelerator was named “Best Incubator” in the Office of the Chief Scientist’s annual incubator awards program.  The program recognizes Israel’s outstanding incubator and best companies.
AgroPoint
This month, Arazim Consulting’s Rebecca Yasner explores opportunities for Israeli companies in East Asia.
A View from the U.S.
Mark Dollinger, President, Signal America

A recent Yediot Aharonot editorial claims that Israelis "have learned, and we are still learning, that the Americans cannot abide even a small mistake in English, and there is nothing pleasant in our terrible accent.  They suffer in their anguish when facing our English speakers, but their hypocritical good manners prevent them from telling us their real opinion of the disaster that is called Israeli English."

I’ve spoken to Israeli audiences on this subject on numerous occasions and I believe Yediot Aharonot misses the mark with their observations. 
Announcements
The Israel Export Institute is organizing an exciting B2B event at this year’s Medica - the meeting point for the global medical device industry. The event will take place in Dusseldorf, Germany, from November 17-20. Potential business partners from all over Europe, Asia, and the US will be present to meet Israeli companies at the Israel National Pavilion.

The Israeli companies' presence at Medica will be accompanied by a huge marketing campaign. There are 10 places left for companies coming to business meetings. Not for exhibitors!

For more information click here, or contact Angelica Khachaturov, BD Manager at IEI, 03-5142986, 054-4578162, angelica@export.gov.il.
 
Mediclever Reimbursement Consulting invites you to the next Reimbursement / QMS Seminar, conducted on Sunday, October 10th in Tel-Hashomer.

The seminar will provide managers of the Israeli life sciences industry with the background and tools, required for the development and implementation of a QMS and a successful reimbursement strategy for the US and Europe (Germany, France, UK, Italy & Spain). Covered topics include an overview of QMS requirements in major world markets, reimbursement background, strategy, and implementation.
 

In This Issue
From the Top
Misgav Named Best Incubator
AgroPoint
A View from the U.S.
Announcements
Client News
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