 |
 |
 |
| From the Top |
 |
Saving Ourselves from Ourselves By Tina Ornstein, CEO, Signal Business Development
I recently read and thoroughly enjoyed the book by Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions. Chapter by chapter, he deconstructs the myth that our business/economic behavior can be explained by rational laws of economics such as supply and demand. READ MORE
|
|
 |
 |
 |
| Starting Point |
 |
Why Staying Focused is Job #1 By Debbie Yerushalmy, Senior Business Development Consultant
When it comes to early stage business development, I can’t emphasize enough the importance of focus.
Focus drives all that we do from a business development standpoint, from examining and evaluating market opportunities to defining marketing strategy to preparing business plans.
Why does focus matter so much in the early stage? READ MORE
|
|
 |
 |
 |
| Building Your Business Community |
 |
Why You Should Maintain a “Modest” Social Media Presence
By Jen Maidenberg, Senior Marketing Communications Consultant
Social media has been a game changer for business managers, as a way to inexpensively and directly connect with customers or clients. To be clear, I’m talking mostly about LinkedIn, Facebook, Twitter, YouTube, blogging, and email marketing applications.
I highly recommend that companies enter the social media arena, even if it’s a slow, calculated entry. That said, while social media is fun, it requires as much care and professionalism as you put into all of your business development efforts. READ MORE
|
|
 |
|
|
 |
|
|
 |
|
|
 |
 |
|
 |
| In This Issue |
|
|
 |
| Client News |
Breezy’s “Like” product, a sugar-free candy confection that removes the bacteria that causes bad breath is ready for the market, and the company is finalizing funding for packaging and marketing, according to a recent article about the company in Israel 21C.
BeamMed, a leading provider of bone health-related measurement systems, has launched its smallest-ever bone sonometer for osteoporosis early assessment – the Sunlight MiniOmni.™
LRS Ortho just received FDA approval to market their aiming and guidance device, which assists orthopedic surgeons in the precise placement and fixation of intramedullary nails.
|
 |
|
 |