Newsroom Articles Glossary SignalPoint Signal On-Call Home Subscribe to SignalPoint E-mail  Search        Services             About Us             Clients             Contact Us             עברית         Agrotech Report   Gateway to Israeli Innovation   Fundraising Tools   Market Entry/Market Expansion   Marketing Communications and Branding   Overview   Team   Signal America   Retail Advisory Panel   Medical Advisory Panel   Client List   Client Stories   Contact Info   Directions  Current Trendletter  July  2011 Volume 7 From the Top Saving Ourselves from Ourselves By Tina Ornstein, CEO, Signal Business Development I recently read and thoroughly enjoyed the book by Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions. Chapter by chapter, he deconstructs the myth that our business/economic behavior can be explained by rational laws of economics such as supply and demand.  READ MORE Starting Point Why Staying Focused is Job #1 By Debbie Yerushalmy, Senior Business Development Consultant When it comes to early stage business development, I can’t emphasize enough the importance of focus. Focus drives all that we do from a business development standpoint, from examining and evaluating market opportunities to defining marketing strategy to preparing business plans. Why does focus matter so much in the early stage? READ MORE Building Your Business Community Why You Should Maintain a “Modest” Social Media Presence By Jen Maidenberg, Senior Marketing Communications Consultant   Social media has been a game changer for business managers, as a way to inexpensively and directly connect with customers or clients. To be clear, I’m talking mostly about LinkedIn, Facebook, Twitter, YouTube, blogging, and email marketing applications.   I highly recommend that companies enter the social media arena, even if it’s a slow, calculated entry. That said, while social media is fun, it requires as much care and professionalism as you put into all of your business development efforts.  READ MORE In This Issue From the Top Starting Point Building Your Business Commu... Client News Breezy’s “Like” product, a sugar-free candy confection that removes the bacteria that causes bad breath is ready for the market, and the company is finalizing funding for packaging and marketing, according to a recent article about the company in Israel 21C. BeamMed, a leading provider of bone health-related measurement systems, has launched its smallest-ever bone sonometer for osteoporosis early assessment – the Sunlight MiniOmni.™ LRS Ortho just received FDA approval to market their aiming and guidance device, which assists orthopedic surgeons in the precise placement and fixation of intramedullary nails.   About Our Site     Directions     Privacy Policy     Site Map     Tel: +972.72.260.7000 ©2011 The Trendlines Group Ltd. All rights reserved. This site contains material copyrighted by third parties.